Heath Anderson's Strategic Brand Management blog.

Thursday, May 17, 2007

Strategic Brand Management Intro

I should start this blog off by explaining why I’m authoring it. While my background is in interactive advertising and specifically search engine marketing, I’m currently working on my MBA at New Mexico Highlands. As part of my program, I’ve built an independent study that I’ve titled Strategic Brand Management and my goal is to learn about brand management. Hopefully, I can take these branding concepts and apply them to the interactive channel.

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